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By Arianna Huffington
Over 40 million Americans hit the road
over the July Fourth holiday, burning through pricey tanks
of gas (close to three bucks a gallon nationwide), and
releasing enough exhaust fumes to send even Sen. James Inhofe
and Michael Crichton into coughing fits. Now just imagine
if all those holiday drivers had been road-tripping in zero-emission
electric vehicles.
It's a thought to global-warm the heart of Al Gore and
put a knot in the stomach of Iranian President Mahmoud
Ahmadinejad (his country is OPEC's number two biggest producer).
How's that for an Independence (from oil) Day twofer? And
it's no tailpipe dream, as is shown in Who Killed the Electric
Car?, a powerful and lively new documentary that charts
the all-too-short life and unnecessary death of GM's EV1
(and the burgeoning electric-car technology it represented).
The film is the ultimate movie mashup. Where else would
you find interviews with Mel Gibson, Ed Begley Jr., Phyllis
Diller (yep, that Phyllis Diller), former CIA head James
Woolsey, and Reagan administration official Frank Gaffney,
combined with disturbing doings by GM, Big Oil, the Bush
administration, and the smog-fighting California Air Resources
board to create a blistering and surprisingly entertaining
cinematic j'accuse?
"Mashup" also applies to the film's great gotcha
moment: While a GM spokesperson vows that the company plans
to reuse every part from the discontinued electric fleet,
we see scenes shot from a helicopter showing the doomed electric
cars literally being mashed up—crushed and demolished
at a GM facility in the Arizona desert.
Who Killed the Electric Car? starts out as an informative
history of the energy-efficient vehicles. We learn that
their development was jumpstarted by the state of California,
which, in 1990, choking on blankets of smog, passed regulations
designed to force car companies to start producing emission-free
vehicles (indeed, 2 percent of new cars needed to be exhaustless
by 1998). Since a number of companies, including GM, were
already working on electric-car prototypes, business and
environmental concerns seemed in sync.
In 1996, GM introduced the EV1, which you could juice up
by plugging it into a wall socket. The cars quickly developed
a small but passionate following (small because GM produced
less than a thousand of them; passionate because they were
terrific—and terrifically efficient—cars).
But behind the scenes, numerous forces were hard at work
fighting to undermine the California zero-emission mandate—and
the success of the EV1.
At this point, the film shifts gears from electric-car
primer to a compelling murder mystery, as the filmmakers
roll out the prime suspects (and, yes, many of them are
of the "usual" variety) in an effort to determine
who, indeed, killed the electric car. It's like a cinematic
game of Clue. But instead of "Professor Plum, in the
library, with a candlestick," we get: "GM, in
the boardroom, with a blunt profit motive," "Big
Oil Companies (aided and abetted by the Bush administration),
in the courtroom, with lawsuits forcing the rollback of
California's rules," and "American Consumers,
in the showroom, with a poisonous mix of an ad-fueled desire
for gas-guzzling SUVs, tax incentives, and zero financing."
In the end, the lobbying and lawsuits by oil companies
and the Bush administration caused California to soften
its rules and allowed GM, which was making money hand over
fist on SUVs, to pull the plug on the EV1—which was
never really given a fighting chance. GM had leased only
800 of them over a four-year period (none were sold) and
never put even the tiniest fraction of the marketing muscle
behind them that they'd put behind the giant gas-guzzlers
that, over the lifespan of the EV1, had become the company's
cash cow. The auto giant then claimed that the demand for
the electric cars just wasn't there—and, in a bizarre
act of industrial infanticide, reclaimed almost all the
EV1s and flattened them like pancakes.
GM has responded to the positive critical response the
film has received with a sniveling blog post written by
a company PR flack: "We feel we are doing more than
any other automaker to address the issues of oil dependence,
fuel economy, and emissions from vehicles... Don't punish
GM for doing a good deed." The GM "Fastlane" blog
post (zingishly titled "Who Ignored the Facts About
the Electric Car?") also touts the coming panacea
of hydrogen fuel cell technology. Nice to see that the
auto giant is reading from President Bush's talking points.
Or is it the other way around?
But don't take my word for how gripping and galling Who
Killed the Electric Car? is. While it's currently playing
only in New York and Los Angeles, it will be expanding
across the country over the next few months. When you get
the chance, you should put the pedal to the metal and rush
out to see it.
It's just a shame you won't be able to hop into your electric
car to do so.
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